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Exercise doesn't have to be a rigid, time-consuming activity. In fact, it shouldn't be thought of in terms of one activity. That is why we like the 10,000-a-day concept so much -- walking your dog, walking with your child to the park, walking to and from the parking lot, taking the stairs instead of the elevator can all be parts of a daily exercise routine that together add up to 10,000 steps.
Consider adding other walking routines to your day by organizing a lunchtime walking group at work, or a before- or after-work group with friends or neighbors. Instead of watching television after dinner, get the whole family outside for a game of tag, Frisbee or a walk around the block. Try not to get stuck in the "all or nothing" rut -- even if you don't have time for a long walk, you might be able to squeeze in a short one, or at least take the stairs.