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Blue Choice


TruHearing Helps Members Save Thousands on Hearing Aids

Hear Better. Feel Better. Don’t let hearing loss hold you back from the things you love.  Whether socializing with friends and family, engaging in recreational activities or just listening to the birds, hearing clearly enhances your lifestyle — and it shouldn’t cost a fortune!

TruHearing is an exclusive hearing aid savings program for BlueChoice HealthPlan members. BlueChoice®  members save an average of  $980 per hearing aid compared to national average prices. Members can visit any of the more than 4,800 TruHearing locations across the country.There are 81 locations in South Carolina. 

Example prices (per aid):

Sample Product
Avg. Retail Price 
TruHearing Price Savings
 Starkey Z Series i20 $1,545 $895 $650
Oticon Ria 2 Pro $2,010 $1,095 $915

See complete pricing on over 100 hearing aid models in 400 styles at or learn more with our TruHearing flier.

How the program works:

  1. Call TruHearing at 855-586-5508. You must schedule all appointments through TruHearing.
  2. TruHearing will answer your questions and schedule a hearing exam with a local hearing health provider.  
  3. At your appointment, the provider will conduct a hearing exam and recommend the appropriate hearing aids for you if needed.
  4. The hearing aids will be shipped to the provider and you’ll return to the office 3–10 days later for your fitting and programming.

Along with personal service and great pricing on hearing aids, TruHearing will give you or your immediate family members who are also eligible for the program:

  • A 45-day trial 
  • 48 free batteries per hearing aid
  • Three provider visits for fitting and adjustments
  • A three-year manufacturer  warranty for repairs and a one-time loss and damage replacement

Call TruHearing at 855-586-5508 to learn more and to schedule your hearing exam. Customer service representatives are available Monday through Friday, from 8 a.m. to 8 p.m. EST.

This is an added-value discount program. Its services and discounts are offered to BlueChoice members in addition to, but not included in, the services and benefits covered under a BlueChoice HealthPlan policy.