I'm Shopping for my 51+ Employees

Why BlueChoice HealthPlan?

We are:

  • An industry leader that offers a comprehensive whole-health solution with medical and dental coverage. Here is a sample Certificate of Coverage for our open access product.
  • An innovator and creator of best-in-class disease management and wellness programs. 
  • The only health plan in South Carolina that pays claims based on the entire office visit under one copayment when all services are coded on one claim by the provider.
  • Recognized nationally by the Blue Cross Blue Shield Association for our award-winning customer service.
  • A wholly-owned subsidiary of BlueCross BlueShield of South Carolina and branded affiliate of the Blue Cross Blue Shield Association.
  • Accredited by AM Best and URAC.


We offer:

  • Strong provider relationships and discounts.
  • Customized, comprehensive benefit packages for large employers.
  • Best-in-class pharmacy benefit management to help guide utilization and costs.
  • Partnerships with free standing imaging centers and ambulatory surgical centers that allows us to pass along significant savings to our members.
  • Vision, dental, life management services and ancillary products and services.
  • Alternative funding arrangements.
  • Dedicated account service.
  • Authorization review.
  • Health reimbursement arrangement (HRA), flexible spending account (FSA), health savings account (HSA) and COBRA options.
  • Reporting (100+ covered lives).
  • Online solutions for enrollment and invoicing.
  • Customized tools, including a Group Administrator Manual that helps you navigate your benefits and understand your covered services and the administrative operations in providing your health care benefits. 


Member Engagement Tools

BlueChoice®’s member engagement tools give our members the ability to make informed decisions about their own health care.

  • The My Health Toolkit® app allows members to access information about their health and dental benefits.
  • Text messages provide members health information delivered to their smartphone. 
  • Our FOCUSfwd® Wellness Incentive Program helps members stay healthy as they complete health-related activities and have the chance to win cash rewards throughout the year!
  • Online doctor visits anywhere, anytime — with a smartphone, tablet or computer.


BlueCross® BlueShield® of South Carolina is an independent licensee of the Blue Cross Blue Shield Association.