BlueChoice HealthPlan Members Now Have Access to More Great Discounts Nationwide!

BlueChoice and Blue365* support your health every day of the year, not just at the doctor’s office. Maintaining a healthy lifestyle comes down to making positive choices every day to take charge of your physical, emotional and financial health. 

Blue365 is a free, exclusive member program that complements your health coverage by giving you exclusive access to health and wellness information, discounts and savings from industry-leading brands that help make it easier and more affordable to make healthy choices.**

Blue365 includes discounts on:

  • Athletic footwear and apparel
  • Fitness
  • Hearing and Vision
  • Home and Family 
  • Nutrition
  • Personal Care
  • Travel
  • ... and more!

Blue365 is a valuable collection of online tools and information to help you make important choices about your health care and your future, as well as exclusive discounts on products and services you can use today. To see all of the healthy-living discounts available to you, log in to your My Health Toolkit® account.

Get started

New to Blue365? Signing up is quick, easy, and most importantly, free. To sign up:

  1. Log in to your My Health Toolkit account here or by using the My Health Toolkit app.
  2. Desktop users: select Wellness & Care Management, then Member Discounts, then Blue365. App users: select Blue365® Discounts from the menu tab.
  3. Select Register to get started.

See More Discounts!


*The Blue365 program is brought to you by the Blue Cross Blue Shield Association. The Blue Cross Blue Shield Association is an association of independent, locally operated Blue Cross and/or Blue Shield companies.

**We offer these services and discounts to our members in addition to, but not included in, the services and benefits covered under your policy.