About Us

About BlueChoice HealthPlan

From the mountains to the Midlands, across the state and down the coast, BlueChoice HealthPlan is truly South Carolina's health plan.

Our Mission

Our mission is to deliver diversified, affordable and high quality health coverage to our members to help them achieve optimum health and wellness. We will do this by:

  • Constantly improving our services and products to meet the changing needs of our members.
  • Using innovative technology to improve efficiency and quality.
  • Maintaining our commitment to superior service.

Thousands of South Carolinians enjoy the benefits of BlueChoice®. You can too.

Focus on Prevention

Throughout our history, we have stressed the need for preventive care. We created several programs to help our members stay healthy, including our Great Expectations® for health programs. These programs help educate our members about their overall health. We support members as they make healthy lifestyle changes. 

Financially Strong

In December 2023, AM Best Co. reaffirmed the A+ financial strength rating of BlueChoice for the 22nd consecutive year as part of the group rating for the BlueCross® BlueShield® of South Carolina companies. AM Best Rating as of Dec. 18, 2023. For the latest AM Best ratings, go to www.ambest.com.

BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross Blue Shield Association.