FOCUSfwd Wellness Incentive Program


The FOCUSfwd Wellness Incentive Program is designed to help your clients lead a healthier lifestyle. Members who complete our FOCUS Points and GET FIT programs receive $110 in rewards. Plus, members can increase their chances of winning one of the $1,000 quarterly and $5,000 annual cash rewards in our Sweepstakes! Here’s how:

FOCUS Points* 

Members get a $70 reward and 40 entries into the Sweepstakes when they complete the following activities that are important to improving their overall health: Personal Health Assessment, annual wellness exam, and preventive screening or flu vaccine.


Members get up to $40 in rewards and 40 entries into the Sweepstakes when they connect a fitness tracker and complete the annual step challenge.


Members can increase their chances of winning by completing other health-related activities such as connecting to Blue CareOnDemandSM, registering for My Health Toolkit® and more. They even earn 10 Sweepstakes entries by simply signing up for FOCUSfwd

Members who complete the FOCUS Points and GET FIT programs get 80 entries into the Sweepstakes, increasing their chances to win one of the $1,000 quarterly and $5,000 annual cash rewards.

To get started, they'll need to:

  • Log in to My Health Toolkit®.
  • Desktop and tablet users: Select the Health and Wellness tab. Mobile users: Select Benefits.
  • Select the FOCUSfwd Incentive Program link
  • Enter their email address to be eligible

*These are calendar-year programs and will restart annually. 

Don't have a My Health Toolkit account? No problem. It only takes a few minutes to create one. Once logged in, members can choose which task they'd like to complete first. 

Get the FOCUSfwd App

Members can stay connected to their health and rewards with the FOCUSfwd app. To get started, they'll need to access FOCUSfwd from their mobile device. Then select Learn More and follow the prompts to download the app and link their account.