FOCUSfwd® Wellness Incentive Program


BlueChoice HealthPlan’s Wellness Incentive Program, FOCUSfwd, is designed to help you get healthy (or healthier) throughout all phases of your wellness journey. Being healthy is more than just physical fitness, which is why we offer programs to help you focus on all aspects of your health: inside and out. 
Check out these four unique programs:

FOCUS Points* 
Get rewarded for completing activities that are important to improving your overall health. You’ll receive a $25 cash reward simply for completing your Personal Health Assessment, annual wellness visit and preventive screening or flu shot.

GET FIT*
You’ll get up to $20 in gift cards to Best Buy, Bed Bath & Beyond or Amazon, for stepping up to annual challenges designed for you, no matter where you are in your fitness journey.

Nutrition*
Our nutrition program will help you understand what and how much you should be consuming based on your individual needs. We’ll also provide sample meal plans, nutritional suggestions and more. You’ll receive a $10 gift card to Panera or Cold Stone Creamery for completing this program.

Sweepstakes
You can increase your chances of winning prizes by completing health-related activities, such as registering for My Health Toolkit®, connecting to Blue CareOnDemandSM, watching our monthly health education videos and much more.

Complete FOCUS Points, GET FIT and Nutrition and receive 75 entries into the Sweepstakes, increasing your chances to win one of the $1,000 quarterly prizes and the $5,000 annual prize.

To get started, you'll need to:

  • Log in to My Health Toolkit®
  • Select the Health and Wellness tab
  • Select the FOCUSfwd Incentive Program link
  • Enter your email address to be eligible to win

*These are calendar-year programs and will restart annually. 

Don't have a My Health Toolkit account? No problem. It only takes a few minutes to create one. Once logged in, you can choose which task you'd like to complete first.